Flagship Food Group subsidiary acquires certain assets of Glutenfreeda Foods, Inc.

Acquisition adds a second USDA production facility for the Company and bolsters its distribution footprint in branded retail

Flagship Food Group subsidiary acquires certain assets of Glutenfreeda Foods, Inc. (PRNewsfoto/Flagship Food Group)

GREENWOOD VILLAGE, Colo., Aug. 22, 2017 /PRNewswire/ — Flagship Food Group announced today that one of its subsidiaries has acquired certain assets of Glutenfreeda Foods, Inc., including its brand portfolio and its USDA manufacturing facility near Seattle, Washington.  Terms of the transaction were not disclosed, but Flagship management indicated that the deal will increase its brand distribution in thousands of new retail outlets, including traditional, natural, and specialty food retailers in both the U.S. and Canada.  The acquisition also provides Flagship with manufacturing capabilities in the Pacific Northwest.  Key members of management, including Yvonne Gifford, Jessica Hale, and Greg Gifford will join the Flagship team.

“Over the past decade, Yvonne and her team have developed a tremendous portfolio of gluten-free and ‘better for you’ products that represent what consumers today want in their food products.  Their brand mission is similar in many ways to the commitment we’ve made with our Lilly B’s brand and other products in our portfolio, and we see tremendous opportunity to combine forces to better serve our customers,” said Rob Holland, Flagship CEO.  “Through our partnership, we hope to vastly expand the distribution of both brand portfolios while staying true to what makes them important to our consumers.” 

Patrick Moulder, the company’s CFO and head of M&A added, “We have known the Glutenfreeda family for many years.  I am pleased that we have been able to come together in a transaction that I am confident will benefit both teams as we continue to grow.” 

Glutenfreeda was founded in 2006 on the premise that there was significant consumer demand for food that was gluten-free, but that also tasted good.  The brand is known for its granola, oatmeal, burritos, sandwich wraps, tortillas, and flatbreads.  Today, its products are found in retailers across North America including Whole Foods, Sprouts, Publix, Loblaws, Wegmans, Kroger, and numerous other retailers.  The Company also has an active direct-to-consumer business through its partnership with Amazon Prime. 

“It’s been an amazing journey building and running this company.  We have great products and great customers.  What we needed was a great business partner.   Flagship is the perfect fit for our business, our team, and our production facility,” said Yvonne Gifford, founder and CEO of Glutenfreeda.   

Glutenfreeda operates a 25,000 square-foot manufacturing facility in Burlington, Washington.  Flagship will take over operations in the facility and has agreed to hire nearly all of the employees of the company.  “As our business has grown across the country, we need more production space.  We hope that we can expand upon the operations in Burlington over time,” added Mr. Moulder. 

Flagship developed its own ‘good for you’ brand, Lilly B’s, in 2015.   Named after Holland’s daughter, Lilly B’s is a leader in the organic space with its 100% organic burritos, sweet potato French fries, and other products. 

Last week, Flagship announced the construction of a new 76,000 square foot frozen distribution facility in Albuquerque, New Mexico.  Governor Susana Martinez joined Holland and Flagship COO Carlos Angulo on location to announce the new facility. 

JP Morgan Chase and HSBC Bank provided the majority of the financing for the acquisition.  

About Flagship Food Group 

Flagship Food Group is a global, diversified food company serving the retail, club store, and food service channels across a broad array of product lines.  Its brands include TJ Farms®, Lilly B’s®, 505 Southwestern®, Chris & Pitts®, Glutenfreeda® and Su Ming®.  It also serves as a valuable supplier to private label customers and provides industry services to food companies through its logistics and packaging divisions.  Flagship is headquartered in Greenwood Village, Colorado, and its more than 500 employees serve the company in its key facilities and offices in or near Denver, Los Angeles, Albuquerque, Boise, Indianapolis, Seattle, and Minnesota. 

For Media Inquiries, Contact:
Kim Conaty, Manager


Lilly B’s Press Release

Flagship Food Group is pleased to announce that our Lilly B’s brand of Good For You products are being offered in Costco San Diego Division. Now consumers can find Lilly B’s Organic Bean, Rice & Cheese Burritos in Costco in Southern California, Arizona, Utah, Denver, New Mexico & Nevada clubs. These great tasting 6oz burritos are made with organic ingredients, have only 290 calories and contain 10g of protein.

Lilly B’s line of products originated from a single vision — consumers should be able to trust a brand to deliver great tasting, high quality food that looks out for their family’s health. As an entrepreneur in the food industry and the father Lilly B, Rob Holland too often saw consumers purchasing products that were exposed to pesticides, contained gluten, used unnecessary chemicals, preservatives and GMO ingredients, and added too much sugar and sodium. Using Flagship Food Group’s extensive R&D and food manufacturing capabilities, Rob is on a mission to make Good For You food staples, while still delivering great taste!

In addition to our commitment to Good For You quality products, Lilly B’s is committed to supporting the family structure. One way we are helping is by including Mealtime Moments on our packaging and on our website. These Mealtime Moment tips are designed to encourage conversation among family members at the dinner table. Take a moment and check them out at


Flagship Food Group Announces Acquisition of DBB Marketing Company

Los Angeles, CA and Menlo Park, CA – Flagship Food Group, LLC (Flagship) announced today that it has acquired DBB Marketing Company and that Doug Clendenning has joined the company as President of its Organic Foods Division. In addition, Mr. Clendenning will join the board of directors of the company. “Bringing Doug onto our team makes a big statement about the direction in which we are taking Flagship as we grow,” said Rob Holland, Chief Executive of Flagship. “As we increase our focus on the ‘good for you’ and organic foods segment of our industry, adding a professional of Doug’s caliber was essential. He brings decades of experience, a vast network of customers and suppliers, and a keen sense of ‘big picture’ direction to our company. He is also a wonderful and insightful person who is a perfect match for our team and culture.”

“As my career has evolved and my business has grown, I have been increasingly focused on finding a place for me to apply my talents and effort on a larger scale,” said Clendenning. “Flagship is the perfect home for me, my customers, and my vendors. I look forward to growing Flagship’s presence in the organic space while enhancing and expanding the service that I provide my current suppliers and customers.”

Mr. Clendenning will provide long-term strategic guidance to Flagship via his role on the board. He also has invested significantly into Flagship and has become one of its major individual shareholders.

“Doug has been a competitor, a partner, and a friend for decades,” said Mike Megale, President of Flagship North America. “We couldn’t be happier that he has landed with us.” Gary Lim, CEO of Flagship North America echoed these comments. Mr. Clendenning will work directly with the Flagship North America division.

In conjunction with the announcement, Flagship has established a permanent office in Menlo Park, California, to support Mr. Clendenning and his team of food industry professionals.

About Flagship Food Group, LLC
Flagship is a diversified, global food company serving many of the leading restaurant chains, retailers, and food organizations around the world. Headquartered in Los Angeles, the Company maintains offices and production facilities in Boise, London, Atlanta, Indianapolis, and Albuquerque, New Mexico. The company sells products under the Oasis®, TJ Farms®, 505 Southwestern®, Oh Boy! ®, and Lilly B’s™ brands. It also develops private label products and provides third-party industry services, including food logistics services. The company has more than doubled in size since 2010 and serves 80 Fortune 500 companies worldwide.